UNDERSTAND & UNLOCK INDONESIA’S POTENTIAL
INSIGHTS-LED MARKETING CONSULTING
ABOUT US
Helping brands unlock the Potential that ‘Many Indonesias’ offers through Consumer & Cultural led insights translated into Market entry & Brand strategy
The world is increasingly becoming highly heterogeneous with huge diversity in consumer attitudes & behaviors. To further complicate this, there is also a huge amount of diverse data sources available to brands which confuses rather than clarifies
Embracing the spirit of Indonesia’s national slogan Bhinneka tunggal Ika (Unity in Diversity), BhinIka Consulting strives to bring clarity & focus to marketing decision making by helping Curate & Interpret multiple data & insight sources into a Unified, more focused growth strategy for brands in Indonesia
Backed by over 30 years of extensive cultural & consumer understanding and experience of having worked with and helped many brands (both MNC & Local) across FMCG, Telco & Tech sectors
OUR VALUES & BELIEFS
INSIGHTS FOR IMPACT
We believe in the importance of actionability of our work.
Hence, business impact is a core KPI we focus on throughout the process
DATA AGNOSTIC, TECH FORWARD
Data sources for consumer insights are plenty and everywhere
We believe in using latest tech such as AI to discover, access & synthesize insights from these various sources
MEANINGFUL PARTNERSHIPS
In a rapidly changing data & tech environment, best value comes from right expertise.
We partner with the right & best domain experts depending on the needs of the client/ project
Our Services
01
DESIGN
RESEARCH CONSULTING
Design, Insightment & Actioning
Converting Business Information needs into the right research brief
Identify data sources, develop research design & Analysis and Insights delivery
SYNTHESIZE
INSIGHTS CURATION
Deriving actionable insights from pre-existing multiple data sources
Insights Audit, Defining KPIs, Data engineering
Support Annual Business planning development
STRATEGIZE
MARKETING CONSULTING
Consumer insights led Brand & marketing consulting
Brand strategy (positioning, portfolio management) workshops
Innovation strategy, Concept writing & development, Market entry strategy
EQUIP
MARKETING TRAINING
Design & deliver training program for teams
Train teams on:
Research techniques, Insightment approaches, Brand building essentials & Indonesia insights
DISCOVER RICH DATA & INSIGHTS ON INDONESIA
Looking to better Understand the Diversity of Indonesia?
Demographics & Economic statistics of Indonesia collated to make it easy to access & understand
Suresh Subramanian
Founder
Suresh Subramanian, our founder, has more than 30 years experience in helping brands craft, optimize & monitor their market-entry and marketing strategies.
More than 25 years of that experience has been in Indonesia & SEA markets. Brands looking to enter or grow in the Indonesia market could benefit from this experience and expertise.
Has been in Leadership roles for more than 15 years and through this gained experience in Coaching & mentoring people in their leadership journey
Besides, marketing consulting Suresh is very passionate about Cricket and involved in development & expansion of the game in Indonesia. He is also an empaneled International cricket umpire and has been on ICC’s development panel of umpires for several years